How to Make Your Website AI-Ready: The Complete 2025 Guide to AEO and GEO Optimisation

The search landscape has fundamentally shifted. Google’s AI Overviews, ChatGPT, and Perplexity are redefining how people find information. Traditional SEO strategies alone are no longer sufficient in this AI-driven environment. If your content isn’t optimised for these engines, you’re becoming invisible to your audience.

The numbers:

• 60% of searches result in zero clicks
• AI Overviews appear in 15-20% of Google searches
• 40% of Gen Z uses ChatGPT as their primary search engine

You need Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) to stay competitive. Implementing comprehensive AEO and GEO Optimisation strategies ensures your brand remains discoverable across all modern search platforms.

Understanding AEO and GEO Optimisation

Answer Engine Optimisation (AEO) gets your content featured in:

• Google AI Overviews
• Featured snippets
• Voice assistant responses
• “People Also Ask” sections

Generative Engine Optimisation (GEO) ensures citations in:

• ChatGPT search results
• Perplexity responses
• Claude research summaries
• Microsoft Copilot answers

The Three Essential Pillars

1. Structured Data Implementation

Schema markup helps these engines understand your content. Start with FAQPage Schema:

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What is AEO optimisation?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "AEO structures content for AI-powered answer formats like Google's AI Overviews."
    }
  }]
}

2. Question-Focused Content Structure

Traditional approach:

H1: Digital Marketing Services
H2: Our Approach

AI-optimised approach:

H1: What Is Digital Marketing? Complete Guide
H2: How Do You Measure Digital Marketing Success?

Each heading mirrors natural language queries, helping these engines match your content to user questions.

3. LLM-Optimised Writing

Answer immediately in the first 40-60 words:

Q: How long does SEO take?
A: Most businesses see initial SEO results in 3-6 months, with significant improvements after 6-12 months of consistent effort. Timeline depends on industry competitiveness and content quality.

Use entity mentions to help these systems understand relationships:

"Euryka's orchestration platform helps marketing teams create content 70% faster by unifying ChatGPT, Claude, Midjourney, and 30+ models in one workspace."

Strategic FAQ Pages

FAQ pages are powerful for AEO/GEO because:

• Questions mirror actual searches
• Concise answers perfect for citations
• Easy schema implementation
• Natural internal linking opportunities

Best practice structure:

### How Does Euryka Maintain Brand Consistency?

Euryka stores brand guidelines in a centralised Brand Hub. Every model automatically applies these rules, ensuring on-brand outputs across ChatGPT, Midjourney, and 30+ tools. This reduces brand drift by 85%.

Accelerate with Euryka

Creating optimised content at scale requires efficiency:

1. Brand Hub Setup
Upload guidelines once. Every model applies your brand context automatically.

2. Content Templates (Sparks)

• FAQ Page Generator: Input topic, output structured Q&As with schema
• Blog Optimiser: Transform existing content for better performance

3. Multi-Model Orchestration
Use ChatGPT, Claude, and other tools in one Thread without losing context:

1. Research (Claude): Analyse questions
2. Generate (GPT-4): Create content
3. Optimise (Brand Hub): Ensure consistency
4. Schema (Custom): Add markup

Image Prompt 3: “3D plastic toy style illustration showing multiple tools as colourful robots working together around a central hub, with content flowing seamlessly between them, bright yellow connecting lines”

Your 30-Day Action Plan

Week 1: Audit top pages, research questions, set up Brand Hub, implement basic schema
Week 2: Add schema to key content, create FAQ page using Sparks
Week 3: Restructure 5 pages with question headers, optimise opening paragraphs
Week 4: Build content clusters, track performance, save templates

Real Results

SaaS company: 15 featured snippets, 340% traffic increase, 25% fewer support tickets
E-commerce brand: 12 ChatGPT citations, 180% visibility increase
B2B firm: 40% Perplexity citations, 3 enterprise deals from search visibility

Start Today

Your first win: Create one optimised FAQ page in 48 hours.

1. Set up Brand Hub in Euryka
2. Use FAQ Generator Spark
3. Implement schema markup
4. Monitor featured snippet wins

Ready to transform your content for modern search? Book a 30-minute Brand Hub audit.