Our AI-powered learning tools assist personalised learning and content creation, transforming the back-to-school experience for students and teachers.
“Back-to-school” means many things to many people. For students, it’s the start of a new academic year, filled with hope and excitement about forming new friendships, strengthening existing bonds, and overcoming the challenges that lie ahead. Parents look forward to supporting their children as they navigate another year of growth, or mark important milestones on the path to high school, college, or university.
Historically, “back to school” simply meant the beginning of a new school or college year. Today, it’s evolved into a significant retail season. In the US alone, back-to-school spending is substantial, averaging $890 per household in 2023, according to Statista. The season also sees an uptick globally, with many countries experiencing increased spending on educational supplies and technology as schools reopen.
As students, parents, and marketers embrace another back-to-school season, technology is set to change the nature of all things education with AI at the centre of it all.
Since the dawn of Generative AI, the back-to-school season has witnessed transformational changes by the integration of AI-powered learning tools into educational settings. AI tools are reshaping educator-student interactions, offering new avenues for learning and teaching. Institutions are balancing the benefits of enhanced creativity and efficiency with the need for responsible use and clear guidelines.
AI-powered learning tools are changing how teachers work and students learn. It helps create custom lessons, automate boring tasks, and give quick feedback. Students can get help anytime, which boosts their thinking skills. As more schools use AI, the old ways of testing and teaching are getting a makeover. This makes learning more fun and open to everyone. AI is turning back-to-school into a time of new beginnings and innovative technology.
Here’s one example. The largest retail operator in the Middle East, Chalhoub Group, has for the first time used Gen AI for its entire back-to-school campaign shoot. This innovative approach has enhanced efficiency and maintained high-quality visuals, eliminating the need for traditional photography and associated logistics. The campaign highlights the potential of AI in creative processes, ensuring adherence to legal and ethical standards while also redefining how fashion, and in this case kids’ fashion, connects with its audience.
At the other end of the AI for education spectrum, Google is offering an entire ecosystem of AI products and features for students, educators, parents and guardians. These innovations are transforming the back-to-school experience, making learning more interactive, personalised, and technologically advanced for students and educators alike. Gemini in Google Workspace aids lesson creation, new Google Classroom features enhance reading and instruction, the “Gen AI for Educators” course, and Back to School – Applied Digital Skills Collection for digital literacy, and many other tools and initiatives with AI-powered features.
Back-to-school season is a great opportunity for academic institutions to integrate Gen AI into both teaching and learning. And parents can bring home tools like Euryka to not only complement their children’s formal education but also to inculcate the spirit of unhindered learning and innovation with the power of AI, make new discoveries, and have fun along the way.
As students and educators gear up for the new academic year, Euryka’s AI-powered unified platform offers innovative tools to enhance the back-to-school experience. Here’s how Euryka can support learning and education:
Together, these features make Euryka a strong AI-powered learning assistant in education. By offering many AI tools in one place, Euryka makes learning more fun, efficient, and personal for students, teachers, and parents.
At Euryka, we are confident that AI can enhance every student’s learning experience. Whether you use a personal laptop, home computer, or shared devices provided by your school, we have plans to suit personal, group, or custom requirements. Parents and institutions, book a demo today to discuss the most affordable and tailored plan just for you.
And for a bit of fun to sign off, check out the latest from Amazon’s back-to-school ad series. No Gen AI here – only creative humans and good old marketing genius at work.