Context is King: Introducing File Attachments for Brands and Projects in Euryka

In the time of AI-powered content, context is everything. Ensuring your team and AI tools have the right information at their fingertips is crucial for consistent, high-quality output. That’s why we’re excited to announce a new feature in Euryka: the ability to attach files directly to your Brands and Projects.

Centralise Your Resources: File Attachments for Enhanced Context

Now, you can keep all your essential resources in one convenient location. Euryka supports a variety of file formats, including PDFs, JPEGs, PNGs, Markdown, and TXT files, with more formats on the way. This makes it easier than ever to manage and share the information that drives your content development process.

Train Your AI and Maintain Brand Consistency

Upload your brand guidelines, parameters, and overviews to the new sidebar in your brand settings. These files serve as a training ground for the AI, helping it understand your brand’s unique voice, style, and values. By providing this context, you can ensure that all your projects stay true to your brand identity.

Are You Maximising Your Brand Materials? Here’s How To Do It.

• Attach your comprehensive brand guidelines PDF to ensure all content adheres to your visual identity standards
• Upload tone of voice and style guides to maintain consistent communication across all channels
• Include brand story and values documentation to infuse authentic messaging in all content
• Add competitor analysis reports to help the AI understand your market positioning
• Share successful campaign examples to guide the style and approach of new content

Keep Your Projects Focused and Relevant

Add briefs, reports, data, and other relevant documents directly to your projects. This ensures that everyone involved has access to the information they need to stay on track and deliver exceptional results.

What Could You Achieve with Better Project Context?

• Attach a detailed campaign brief to guide all content creation for a specific marketing initiative
• Upload market research data to inform targeted messaging for a product launch
• Include customer feedback documents to address specific pain points in new sales materials
• Add performance metrics from previous campaigns to help optimise current strategies
• Share meeting notes to ensure all team members are aligned on project decisions and direction

Best Practice: Separate Brand and Project Files

We recommend keeping your brand files separate from your project files. Think of brand files as providing the “big picture” – the overall guidelines and principles that define your brand. Project files, on the other hand, provide the specific details and context for individual projects. This separation helps keep your context focused and relevant, ensuring that the AI always has the right information at hand.

By centralising your resources and providing clear context, Euryka’s new file attachment feature empowers your team to create consistent, high-quality content that aligns with your brand vision.