Creating with AI: A Day in the Life with Euryka’s Creative Personas

In the dynamic environment of agency brainstorms and campaign launches, the difference between good and exceptional often comes down to perspective. Traditional creative workflows involve multiple specialists—copywriters, designers, art directors—each bringing their unique expertise to the table.

Euryka’s creative personas bring this collaborative magic to AI-assisted workflows, allowing you to access diverse creative perspectives at the click of a button.

Let’s walk through a real-world creative project from initial brief to final delivery, highlighting how Euryka’s creative personas elevate each stage of the process. For this experiment, we used the same set of prompts with our AI—first with a generic model, and then with a purpose-built persona selected from Euryka’s Characters module—to demonstrate the difference that tailored creative perspectives can make.

The Brief: Autumn Campaign for “TeaHaven” (Fictional Brand)

TeaHaven, a premium tea brand, needs a seasonal campaign promoting their new Autumn Collection. The campaign requires social media content, a landing page, and email marketing materials that evoke the cosy comfort of autumn while highlighting their new spiced chai and pumpkin rooibos blends.

Phase 1: Concept Development

Before/After: Initial Concept Generation

Generic AI Response:
“For TeaHaven’s Autumn Collection, create a campaign around ‘Autumn Warmth’ with images of people drinking tea. Use orange and brown colours. Include taglines about staying warm and cosy.”

Euryka Creative Director Persona:
“For TeaHaven’s Autumn Collection, I recommend developing a multi-sensory campaign concept titled ‘Moments of Warmth.’ This approach goes beyond seasonal clichés to create an immersive brand experience that connects TeaHaven with authentic autumn rituals.

The creative direction should employ a rich, warm colour palette transitioning from deep amber to burnt sienna, with accents of forest green. Visually, we’ll focus on intimate moments of connection—both with others and with oneself—using a documentary-style photography approach with soft natural lighting to create a sense of authenticity.

The campaign should evoke not just the taste of the teas but the complete sensory experience: the sound of leaves crunching underfoot, the scent of spices wafting from the cup, the warmth spreading through fingers as they cradle the mug. This multi-sensory approach will differentiate TeaHaven from competitors who rely on generic autumn imagery.

For the new chai and pumpkin rooibos blends, I suggest creating distinct personality profiles for each tea that inform their individual visual treatments while maintaining campaign cohesion.”

Persona Tip: The Creative Director persona excels at developing holistic campaign concepts that consider all touchpoints. Use this persona early in your process to establish a strong creative foundation before diving into specific executions.

Phase 2: Copywriting

With our creative direction established, it’s time to develop the campaign messaging. Let’s see how different personas approach the same copywriting task.

Before/After: Campaign Headline Development

Generic AI Response:
“Warm Up This Autumn with TeaHaven’s New Seasonal Blends”

Euryka Copywriter Persona:
“I’ve developed several headline options for the ‘Moments of Warmth’ campaign, each capturing a different facet of the concept:

Primary Campaign Headline:
“Some Warmth to Hold Onto”
This evokes both the physical sensation of holding a warm cup and the emotional comfort the experience provides—suggesting TeaHaven offers something precious in the increasingly cold season.

Secondary Headlines:
“The Ritual of Warmth”
Positions TeaHaven as part of meaningful autumn traditions

“Warmth in Every Sense”
Reinforces our multi-sensory approach

“When the Air Turns Crisp, Turn to TeaHaven”
Creates a natural trigger for consumption

For the product-specific messaging, I recommend:

For Spiced Chai:
“Spice and Everything Nice”
Playful nod to the familiar phrase while highlighting the product attribute

For Pumpkin Rooibos:
“Autumn, Distilled”
Suggests the essence of the season captured in a cup

Each headline works within the established creative direction while offering flexibility across different campaign elements.”

Persona Pairing: For the most effective results, use the Copywriter persona in conjunction with the Brand Strategist persona. The Brand Strategist can provide market positioning insights that the Copywriter can then translate into compelling messaging.

Phase 3: Visual Design

Now that we have our campaign concept and copy, let’s explore how Euryka’s design-focused personas approach the visual elements.

Before/After: Visual Design Approach

Generic AI Response:
“Design social media posts with pictures of tea cups and autumn leaves. Use orange and brown colours. Add the tagline and product information.”

Euryka Graphic Designer Persona:
“Based on the ‘Moments of Warmth’ concept and campaign messaging, I’ve developed a comprehensive visual approach for TeaHaven’s Autumn Collection:

Colour Palette:

• Primary: Rich Amber (#C87941) and Deep Terracotta (#A84B31)
• Secondary: Forest Green (#2C5530) and Cream (#F7F3E3)
• Accent: Burnt Gold (#D4A04F)

This palette avoids clichéd autumn colours while still evoking seasonal warmth and natural elements.

Typography:

• Headlines: Canela Medium (serif) for warmth and sophistication
• Body copy: Avenir Light (sans-serif) for clarity and modern appeal
• Accent text: Canela Italic for product names and sensory descriptions

Imagery Style:
I recommend a photography style that captures authentic moments with these technical specifications:

• Shallow depth of field to create intimacy
• Natural, golden-hour lighting
• Soft focus on human elements with sharp focus on product
• Documentary-style composition that feels unposed

Visual Elements:

• Develop a series of watercolour texture overlays in campaign colours
• Create a custom pattern inspired by tea leaves and autumn foliage
• Use subtle steam elements to reinforce warmth concept

Social Media Application:
For Instagram, I suggest a grid pattern alternating between lifestyle images and product-focused compositions, maintaining consistent colour grading across all visuals to create a cohesive feed.”

Persona Spotlight: The Graphic Designer

The Euryka Graphic Designer persona brings a sophisticated understanding of visual communication principles to every project. This persona has been programmed to:

• Translate concepts into cohesive visual systems
• Apply colour theory and typography best practices
• Create designs that balance aesthetic appeal with functional communication
• Adapt visual approaches for different platforms and contexts
• Maintain brand consistency while pushing creative boundaries

Phase 4: Campaign Integration

With individual elements developed, we need to ensure everything works together seamlessly. This is where the Creative Director persona shines again.

Before/After: Campaign Integration

Generic AI Response:
“Use the same colours and fonts across all materials. Make sure the logo is visible. Keep messaging consistent.”

Euryka Creative Director Persona:
“To ensure the ‘Moments of Warmth’ campaign delivers a cohesive experience across all touchpoints, I recommend the following integration approach:

Customer Journey Mapping:
I’ve identified key moments in the customer journey where our campaign elements should appear:

1. Discovery (Social Media): Focus on atmospheric lifestyle content that establishes emotional connection
2. Consideration (Landing Page): Balance emotional appeal with product information
3. Conversion (Email): Create urgency with limited-edition messaging and seasonal timeframe
4. Retention (Packaging/Unboxing): Extend the experience with sensory elements in physical touchpoints

Cross-Channel Consistency:

• Maintain the ‘Some Warmth to Hold Onto’ headline as the campaign anchor
• Develop a modular content system where visual and copy elements can be mixed and matched while maintaining cohesion
• Create a campaign style guide for internal teams

Platform-Specific Optimisations:

• Instagram: Focus on rich, atmospheric imagery with minimal text
• Email: Lead with strong headlines and clear product photography
• Landing Page: Create an immersive scrolling experience that tells the full sensory story

Measurement Framework:
To evaluate creative effectiveness, track:

• Engagement metrics across platforms
• Campaign-specific conversion rates
• Sentiment analysis of customer responses
• Product-specific sales lift during campaign period”

The Power of Persona Switching

As you’ve seen throughout this creative process, each Euryka persona brings a unique perspective and specialised expertise to the project. The magic happens when you know exactly when to switch personas:

Try This Workflow

Ready to experience the power of Euryka’s creative personas for yourself? Here’s a simplified workflow you can apply to your next project:

1. Brief Analysis: Use the Brand Strategist persona to analyse your brief and identify key opportunities
2. Concept Development: Switch to the Creative Director persona to develop an overarching creative concept
3. Messaging Creation: Use the Copywriter persona to craft compelling headlines and copy
4. Visual Development: Switch to the Graphic Designer persona for visual execution
5. Integration: Return to the Creative Director persona to ensure all elements work together

By thoughtfully switching between personas at these key junctures, you’ll create more robust, nuanced creative work than would be possible with a single AI assistant.

In our next post, we’ll explore how Euryka’s analytical personas work together to transform raw data into actionable insights, helping you make more informed decisions for your business.