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‘Assisting’ Excellence: Elevate AI-Generated Content with Threads’ Assistants

'Assisting' Excellence: Elevate AI-Generated Content with Threads' Assistants

If the lack of context in your AI-generated content for work or personal projects is worrying you, read this.

Users of AI-generated content have already faced the challenge of maintaining context. Before diving into how Euryka Threads improves on traditional text chat and fills this gap in AI-generated content, let’s look at why most AI content lacks context and how Threads and its ‘Assistants’ feature is designed to create context.

Defining ‘Context’ in AI-Generated Content

AI-generated content can often lack the context that makes human conversations truly ‘human’. Ensuring chatbots deliver personalised responses takes time, effort, and perhaps multiple subscriptions. Keeping context in a single conversation is hard; keeping it across sessions is even harder.

For example, a customer support agent responding to emails must consider the customer’s history, previous interactions, and familiarity with the company’s services. AI tools typically require redefining context with every interaction shift, leading to inconsistent quality if not done properly.

Given this background, what if you could set the specific email context and tone for different client categories like ‘VIP Clients,’ ‘Premium Members,’ ‘New Customers,’ and receive precise responses each time you instruct the AI to craft an email for any of these groups? What if you could craft these emails exactly the way a customer support agent would? And what if we told you it’s already being done with Euryka Threads?

Euryka Threads Puts the ‘Context’ in AI-Generated Content

Euryka Threads functions like typical chat threads, enabling interactive, ongoing conversations with AI. It integrates seamlessly with Brand Hub, where you can set your unique tone, style, and messaging guidelines. Threads also works with Projects to craft messaging for specific campaigns, helping your brand cater to specific needs, sub-groups, or campaigns. By setting up brand and project information, all AI-generated content within Euryka remains brand- and project-specific and contextual. This feature allows you to ask questions that are contextual to the task at hand and receive responses that build on previous interactions, creating a coherent and continuous dialogue. It also maintains context over multiple exchanges, making it ideal for complex, multi-step tasks.

Specialised Assistance for Targeted Support

The ‘Assistants’ feature in Threads offers over 45 AI assistants tailored to specific tasks and domains, including content creation, digital media, sales and marketing, technology, and legal. Each assistant provides targeted support based on user needs and context. They enable personalised, context-aware interactions, simplify complex tasks, provide actionable insights, and enhance decision-making across professional domains.

Crafting social media posts and hashtags using the ‘Social Media Manager’, vetting official paperwork with the ‘Legal Expert’, creating an activity chart for third-graders with the ‘Educational Content Creator’, enhancing your agency’s onboarding emails with the ‘HR Assistant’, ideating a TV commercial script with the ‘Film Director’, finding the fix for a coding challenge with the ‘JavaScript Coder’. Assistants are also useful for creating text prompts for images, music, and other AI-generated creative content using Euryka Imaginations. No matter how many sessions and interactions you have with Threads, the output will always be tailored to your needs and context. Team Euryka has utilised Assistants for all the tasks mentioned here.

00 TVC Script
Ideating a television commercial script with ‘Film Director’

Comparing OpenAI Chatbots and Threads Assistants

A straightforward comparison between Threads Assistants and other OpenAI chatbots shows that while the others provide the AI-generated content you request, Assistants generate specialised content precisely aligned with your brand and project. Chatbots can serve your needs, but Assistants deliver with the finesse and expertise you require.

OpenAI Chatbots:

  • General Purpose: Traditional OpenAI chatbots are designed to handle a wide range of queries and tasks without specific domain focus. They provide general information, answer questions, and engage in basic conversations.
  • Single Interaction Focus: These chatbots generally operate on a query-response basis, focusing on individual interactions rather than maintaining a long-term context. Each query is treated independently, which can make managing complex, multi-step tasks challenging.
  • Limited Specialisation: While they can provide useful information across various topics, typical OpenAI chatbots are not tailored to perform specialised tasks or provide in-depth expertise in any particular field.

Threads Assistants in Euryka:

  • Specialised and Customisable Assistance: Threads Assistants are designed to provide targeted support across a wide range of specialisations and job functions. Each Assistant is tailored to specific tasks or domains, leveraging Euryka’s capabilities for more precise and relevant responses. This customisation makes them highly effective for specific professional needs.
  • Contextual Continuity: Threads in Euryka enable ongoing, conversational interactions that build on previous exchanges. This continuity allows the Assistants to maintain context over multiple interactions, making them well-suited for complex, multi-step tasks where maintaining a coherent dialogue is crucial.
  • Enhanced Productivity and Cost Efficiency: Assistants reduce the need for multiple tools and subscriptions, saving both time and money. They offer valuable assistance for non-experts and a reliable alternative to domain experts in specific cases. With Assistants handling complex, multi-step tasks and maintaining context over multiple interactions, your team can focus on core responsibilities while leveraging AI-powered expertise.

Because Threads offers more context than other chatbots, guided by Brand and Project guidelines, it’s already aware of the background, tone, and specifics of the immediate task. To illustrate this, see how other chatbots and Euryka Threads with Assistants responded to the the text prompt below:

Draft an email addressing a longtime client's complaint about a pair of newly bought Little Pioneers shoes. Assure the client of the brand's commitment to service and offer a no-questions-asked replacement and a discount voucher for future use.

00 ChatGPT Edited
00 CoPilot
The images above show the reponse for our prompt from two widely used AI chatbots.
00 Cust Serv
Contextual response by Euryka Threads with ‘Customer Service Assistant’
00 Comm Mgr
Contextual response by Euryka Threads with ‘Community Manager’

Unlocking the Power of Contextual AI Assistance

We previously discussed how Threads can respond to customer emails like a support agent, leveraging brand- and project-specific context. In the example above, Threads provided a different response for each assistant, demonstrating how these assistants uniquely contextualise a query and provide an accurate response. Using an Assistant isn’t just about utilising a novel feature; it’s about accessing expert opinions to inform your decisions.

While OpenAI chatbots offer general-purpose assistance with a focus on single interactions, Euryka Threads’ Assistants provide specialised, context-aware support tailored to a wide range of professional domains and tasks. This makes Assistants more effective for complex, ongoing tasks that require in-depth expertise and contextual understanding, and a more effective option over other AI chatbots. When you need a specialist at hand, Assistants provide the perfect support for your task. Give it a try.

Happy assistance!

Team Euryka

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