From MVP to General Availability, 10 image models to 7 video models, and an Irish Times “Innovators to Watch” feature along the way. Here’s everything we shipped in 2025 and why we’re just getting started.
What a year it’s been.
We started 2025 with an MVP and a vision. We’re ending it with a platform that’s grown in ways we couldn’t have imagined.
Our mantra has been simple: ship fast, ship often. In a space moving this quickly, we didn’t want you waiting for the best features. As the models got better, we got better.
But it wasn’t just about adding models. We enhanced the application, refined the UX, and kept building towards that orchestration layer we’ve been talking about, all while preserving context across your work.
The AI landscape this year has been chaotic, to put it mildly. New models dropping every few weeks. Companies racing to outdo each other. It would have been easy to get distracted. Instead, we stayed focused on building a robust product that delivers on its promise.
Going from MVP to General Availability was a big step for us. It meant the platform was ready, not just for early adopters, but for teams who rely on their tools to work every single day. We also became an Enterprise Ireland HPSU client, which has been brilliant for our growth.
And then came the recognition.
Winning New Business of the Year at the Waterford Business Awards was a proud moment. Building a global AI centre of excellence right here in the Déise is something we care deeply about. Getting featured in the Irish Times as one of the “Innovators to Watch” reminded us that people are paying attention to what we’re building.
Our team grew too. We brought on talented people who believe in this vision, and together we’ve been able to move faster than ever.
We completely rebuilt this from the ground up. Sessions, multiple views, and video generation all in one place. It’s now a proper creative studio.
Our rapid content creation system. Pick a Spark, add your context, and get a solid first draft in seconds. We’ve got templates for briefs, scripts, emails, and much more.
This one’s special. AI-powered lead discovery and account-based marketing, all in one workflow. Find prospects, run deep research on them, and build personalised outreach. It’s still in beta, but early feedback has been great.
Real-time teamwork in Threads. Invite your team, see who’s typing, and build ideas together without leaving the conversation.
Euryka now lives wherever you browse. Access Sparks, generate content, and stay in your workflow without switching tabs.
For those of you working in Canva, we’re now part of your design ecosystem.
When you need more than surface-level insights, Deep Research goes deep. It’s become one of our most-used features for strategy and planning work.
We’ve been busy on the technical side too.
LLMs: Claude Opus 4.5, GPT 5.2, Gemini, DeepSeek, Grok, Moonshot, and Mistral Large. Best model for the job, all in one workspace.
Video: Seven models now, including Kling, Luma, Runway, Veo 3, Veo 3.1, and Sora 2. Generate an image, then bring it into any video model. That’s the orchestration we’ve been building towards.
Music: Composer, Lyria 2, Symphony Synthesist, and Songsmith. Whether you need background tracks or full songs with vocals, we’ve got you covered.
And more: Google Calendar integration, thread branching, audio prompts, YouTube transcripts, image vectorisation, remix with context awareness, enhanced voice system, and Euryka Academy for tutorials and guides.
If you’re a Marketing Director, Creative Director, or Operations Head, you know the pain of turning a chaotic AI stack into a strategic asset.
This “tool chaos” costs the average creative team 28% of their productive time, leading to brand drift and wasted spend. The solution isn’t more tools. It’s a smarter system.
That’s why we’ve built the definitive framework for AI Orchestration.
Inside the whitepaper, you’ll find:
To our customers who trusted us with their brands and workflows. To our trial users who gave us feedback and helped us improve. To our team who shipped relentlessly all year. And to their families who supported them through late nights and weekend pushes.
Thank you for believing in us. Thank you for being part of this journey.
Here’s to an even bigger 2026.
