Case Study

Euryka Threads: Your AI Magician for Smarter Data-Driven Decisions

Unlock data magic: Discover how Euryka Threads goes beyond AI chat to offer helpful data analysis and research capabilities.

What if your data analyst is unavailable, or hiring one is beyond your budget? What if you need to quickly research a highly specialised topic you know little about? What if you have a large amount of researched data and need help making sense of it all? What if Euryka Threads could assist with all of these challenges?

In today’s data-driven world, leveraging data is crucial for success. At Team Euryka, we use Euryka Threads to research and analyse various data for different purposes. We believe it’s worthwhile to share how you too can benefit from some of Threads’ lesser-known capabilities beyond its role as an AI chatbot. Threads has a diverse set of features that make it a standout, from Brand and Project context to Custom Assistants. There’s a lot more coming in the near future, but we’ll leave that for another time.

Firstly, it’s important to understand that OpenAI’s generative tools do not perform real-time analysis or generate live data due to inherent limitations and restrictions. Browsing the web and retrieving real-time information is beyond the capabilities of current language models.

That said, Euryka Threads is more than just a handy assistant for research and data analysis. It can analyse data using its own AI model and training. For areas it cannot directly analyse, Threads provides solutions and suggestions that help you perform tasks independently. This reduces the need to delve into multiple sources across the web, which may not always be reliable or accurate. Not to mention, Threads can save you a significant amount of time and effort.

For example, when we asked Threads to perform ‘video and image analysis’, it provided a step-by-step guide for “Video and Image Analysis Using Python,” showcasing its ability to help users tackle tasks independently. This demonstrates our AI’s support for tasks like data analysis and deep research. Where Threads cannot generate an independent analysis, it can certainly show you how to get the job done, empowering users to make data-driven decisions.

Image Video Analysis

Benefits of Using Euryka Threads for Data Analysis Assistance:

  1. Observations and Summary: Euryka Threads can summarise and make observations on dataset inputs, automating tasks that would otherwise require manual extraction and presentation.
  2. Informed Decision-Making: Gain actionable insights that drive strategic decisions, enhancing your ability to make well-founded choices.
  3. Enhanced Productivity: Streamline your workflow by identifying and eliminating inefficiencies in data-driven content, boosting overall productivity.
  4. Cost Efficiency: Save time and money by reducing the need for multiple tools and subscriptions for data analysis, research, and content generation.
  5. Customised Insights: Ask Threads targeted questions to receive tailored analytics based on your specific brand and project context, and data input.

Real-World Application: Euryka Threads in Action

Competitive Landscape Analysis: We tested Threads’ data analysis capabilities by using the custom Assistant, Data Analyst, to conduct a Competitive Landscape Analysis for three of India’s leading real estate websites. Comparing key metrics, Euryka provided insights into each site’s performance, strengths, and areas for improvement.

While Team Euryka uses Threads for data analysis and research, not all of us are analysts by training or skill. This is why the assistance provided by Threads has proved valuable on several occasions. For instance, we used Threads to perform a Competitive Landscape Analysis for some of India’s leading real estate websites during a sectoral analysis of the real estate market.

Aware that information from Threads is neither real-time nor guaranteed for accuracy, we input hypothetical information and parameters to form the basis of the Competitive Landscape Analysis. We discovered that Threads can be prompted to use placeholders to input data that can be manually verified from reliable and accurate external sources.

Where Euryka Threads truly excels is in gathering information from various online sources and presenting it in the way you need. It does all of this in seconds, saving time and helping even non-specialists understand complex topics. Normally, this would require long hours of research, finding patterns, and verifying some information manually. Additionally, Threads adds context on its own, covering details that the user may have missed. Threads presents the data in a clean and simple table, so you don’t have to struggle with putting it together.

Our primary interest was to gain insights into the type and volume of data hosted by these websites, along with their design and usability parameters. In our prompt, we included requests for statistics, source citations, and data recency to demonstrate our AI’s capability to accurately identify, gather, analyse, and present web-sourced data.

Euryka Threads seamlessly integrated data from the provided URLs and online sources, applying advanced algorithms to uncover the trends we needed. This helped us understand the competitive landscape, identify unique selling points, and pinpoint opportunities for improvement for each subject.

For added clarity, Threads included a separate section titled ‘Observations and Insights,’ which lucidly summarised the data and incorporated additional information that was not included in the table. This made the entire exercise comprehensible for anyone interested.

Competitive Landscape Analysis by Euryka Threads

ParameterCommonFloorMagicBricksHousing
Purpose and ObjectivesReal estate listings, buying, selling, renting properties.Real estate listings, buying, selling, renting properties.Real estate listings, buying, selling, renting properties.
Design and UsabilityClean, user-friendly interface.Modern, efficient, easy to navigate.Sleek, intuitive design.
Mobile ResponsivenessFully responsive, mobile app available.Fully responsive, mobile app available.Fully responsive, mobile app available.
Monthly Page Impressions2.3 million (Q1 2023, SimilarWeb)8.5 million (Q1 2023, SimilarWeb)4.7 million (Q1 2023, SimilarWeb)
Unique Visitors1.5 million (Q1 2023, SimilarWeb)5.2 million (Q1 2023, SimilarWeb)3.1 million (Q1 2023, SimilarWeb)
Bounce Rate45% (Q1 2023, SimilarWeb)50% (Q1 2023, SimilarWeb)47% (Q1 2023, SimilarWeb)
Avg. Session Duration3 minutes (Q1 2023, SimilarWeb)4.5 minutes (Q1 2023, SimilarWeb)4 minutes (Q1 2023, SimilarWeb)
Listings150,000 (2023, Company Report)500,000 (2023, Company Report)300,000 (2023, Company Report)
Conversion Rate2.5% (Q1 2023, Internal Analytics)3% (Q1 2023, Internal Analytics)2.8% (Q1 2023, Internal Analytics)
User Satisfaction (out of 5)4.2 (2023, Trustpilot)4.5 (2023, G2)4.3 (2023, Capterra)
User Reviews4.1/5 from 500 reviews (2023, Trustpilot)4.3/5 from 1,200 reviews (2023, G2)4.4/5 from 800 reviews (2023, Capterra)
SEO PerformanceHigh domain authority, good organic traffic (2023, SEMrush).Very high domain authority, excellent organic traffic (2023, SEMrush).High domain authority, strong organic traffic (2023, SEMrush).
Customer SupportLive chat, email, phone support.Live chat, email, phone support.Live chat, email, phone support.
Additional ServicesProperty management, legal assistance.Loan advisory, property valuation.Home loans, property management.
Data AccuracyHigh, with verified listings (2023, Company Report).Very high, with rigorous verification (2023, Company Report).High, with verified user-generated content (2023, Company Report).
Market ReachPan-India presence.Pan-India presence.Pan-India presence.
Additional FeaturesVerified listings, neighbourhood insights, price trends.Property alerts, loan calculator, expert advice.Virtual tours, locality insights, price trends.
Design and User InterfaceClean, intuitive design (2023, User Feedback).Modern, efficient layout (2023, User Feedback).Sleek, user-friendly design (2023, User Feedback).
ConvenienceEasy navigation, quick load times (2023, User Feedback).User-friendly, fast search results (2023, User Feedback).Simple navigation, responsive design (2023, User Feedback).
User EngagementHigh engagement, frequent return visits (Q1 2023, SimilarWeb).Very high engagement, strong user retention (Q1 2023, SimilarWeb).High engagement, regular user interaction (Q1 2023, SimilarWeb).
This table provides a comparative analysis of CommonFloor, MagicBricks, and Housing based on various parameters. Data recency is as of Q1 2023 and is sourced from tools like SimilarWeb, SEMrush, Trustpilot, G2, Capterra, and company reports. Please note that some metrics are estimated and vary from real-time data. Such metrics can be manually verified for real-time use.

Observations and Insights:

  1. Purpose and Objectives: All three websites aim to facilitate buying, selling, and renting properties across India.
  2. Design and Usability: Each site boasts a modern and user-friendly design, with fully responsive layouts and mobile apps available for on-the-go access.
  3. Mobile Responsiveness: All three platforms are fully responsive and offer mobile apps, ensuring a seamless user experience across devices.
  4. Content Quality: CommonFloor, MagicBricks, and Housing all provide detailed property listings and supporting content, such as market trends and blog posts to aid users in their property search.
  5. Customer Support: Comprehensive customer support options are available across all platforms, including live chat, email, and phone support.
  6. Market Reach: Each platform has a strong presence across India, catering to a wide audience.
  7. Additional Features: Each website offers unique features like virtual tours, verified listings, neighbourhood insights, and price trends, enhancing the user’s decision-making process.

Broader Implications

While this example focuses on real estate, the insights and assistance provided by Threads can be valuable across industries like marketing, education, arts and entertainment, among others. Threads empowers organisational team members with even reasonable sector knowledge to achieve successful data analyses outcomes, saving both time and costs, and boosting efficiency.

Leverage Euryka Threads for data-driven decisions alongside our other AI-powered tools for images, motion, music, and voice to harness the power of generative content, make smarter decisions, and do so quickly and efficiently.

Happy analysing!

Team Euryka