Earn Your Media Spotlight
Getting your company’s story into the hands of journalists and securing media coverage is a highly competitive endeavour. A poorly written announcement gets deleted in seconds, while a message buried in marketing jargon fails to establish credibility. To earn attention, you need to speak the language of the newsroom: factual, concise, and newsworthy.
To bridge this gap and empower your communications strategy, Euryka introduces the Press Release Spark. This intelligent tool is specifically designed to help you draft professional, media-ready press releases that command attention, adhere to journalistic standards, and clearly convey your most important announcements.
From Announcement to News Story: How the Spark Builds Your Release
This Spark doesn’t just format your text; it guides you in constructing a narrative that journalists will recognise and respect. It ensures every essential component is perfectly placed to maximise clarity and impact.
- Attention-Grabbing Headline: Guides you to create a powerful, SEO-optimised headline that summarises your key announcement.
- Newsworthy Lead Paragraph: Helps you immediately dive into the most critical aspect of your news, providing essential value upfront.
- Credible Supporting Paragraphs: Assists in expanding the story with relevant facts, figures, and impactful quotes from key personnel to build credibility.
- Standardised “About Us” Section: Creates a concise, professional boilerplate about your organisation, focusing on details relevant to the announcement.
- Professional Contact Information: Ensures all necessary contact details are clearly listed for easy journalist follow-up.
Why a Spark-Generated Press Release Delivers Results
Leveraging this Spark does more than save time; it equips your announcements with the professional polish required to be taken seriously by the media. It’s about increasing your chances of getting noticed and securing valuable coverage.
- Adhere to Journalistic Standards: Automatically formats your release in a crisp, news-style format that journalists expect, using active voice and an objective tone.
- Maintain Brand Consistency: Ensures your key message is clear and consistently reflects your specified brand voice, whether it’s innovative, trustworthy, or authoritative.
- Optimise for Reach: Guides the inclusion of relevant keywords to improve search engine visibility and social media shareability.
- Ensure Accuracy and Credibility: Prompts for verifiable facts and figures, helping you avoid promotional language and maintain a high standard of credibility.
- Respect Journalists’ Time: Helps you craft a concise release (under 400 words) that gets straight to the point, increasing the likelihood it will be read.
Secure Your Media Coverage
Stop letting your important news get lost in the noise. Start crafting press releases that open doors to media opportunities and allow you to control your narrative effectively. It’s time to communicate with the confidence and clarity of a seasoned professional.
