Why Most AI Onboarding Fails (And How We’re Different)

Most AI platforms hand you a generic tutorial and wish you luck.

“Here’s ChatGPT. Figure it out.”
“Here’s Midjourney. Good luck staying on-brand.”
“Here’s our dashboard. Hope it makes sense.”

We built something completely different.

The Universal Problem: One Size Fits None

Every marketing team is unique, yet most AI onboarding treats everyone exactly the same.

Role Variations:

• A content strategist needs frameworks for audience research and messaging
• A graphic designer needs visual inspiration and brand-consistent assets
• A social media manager needs rapid content creation with approval workflows
• A marketing director needs strategic oversight and team collaboration tools

Seniority Levels:

• Junior team members need step-by-step guidance and learning resources
• Directors need strategic frameworks and team management capabilities
• Founders need high-level insights and rapid execution tools

Communication Styles:

• Analytical minds want data-driven responses with clear reasoning
• Creative thinkers prefer inspirational prompts with visual thinking
• Strategic planners need big-picture frameworks with tactical steps

The Predictable Result

When onboarding ignores these differences, the outcome is inevitable:

❌ Generic workflows that don’t match how teams actually work
❌ AI responses that feel robotic and disconnected from brand voice
❌ Low adoption rates as teams abandon tools after the first week
❌ Expensive subscriptions that gather digital dust
❌ Missed opportunities for genuine productivity gains

The problem isn’t the AI technology; it’s the assumption that one approach works for everyone.

Our Approach: Platform Adapts to You

At Euryka, we flip the traditional model. Instead of forcing you to adapt to our platform, we adapt our platform to you.

Before you create your first asset, Euryka learns:

Your Professional Context:

• Role and seniority level to surface relevant tools and templates
• Department and industry to provide contextual insights
• Team structure to enable appropriate collaboration features

Your Team of AI Specialists:

• A choice of built-in AI Personas, each with a distinct communication style (analytical, creative, strategic, etc.).
• The ability to create custom Personas that match your specific needs or even your own working style.
• This ensures you are always interacting with an AI that speaks your language, whether you need a strategic partner or a creative catalyst.

Your Brand Requirements:

• Voice and tone guidelines that shape every AI interaction
• Visual identity elements that inform creative suggestions
• Approval workflows that match your organisational structure

The Personalisation Engine in Action

This intelligent adaptation influences every aspect of your Euryka experience.

A Marketing Director at a fintech:

• Gets B2B workflows optimised for financial services
• Receives compliance-aware content suggestions for regulated industry
• Interacts with AI Personas trained on fintech terminology and pain points.

A Creative Director at a digital agency:

• Gets rapid ideation tools for client brainstorming sessions
• Receives brand-switching capabilities for multi-client workflows
• Deploys AI Personas trained on creative brief interpretation

Beyond Setup: Continuous Learning

Traditional onboarding ends after initial setup. Euryka’s personalisation engine continues learning from your interactions, refining its understanding of your preferences and improving assistance over time.

Your AI doesn’t just know your brand guidelines. It learns which creative directions you approve, which messaging frameworks perform best, and which collaboration patterns work for your team.

The Compound Effect

This personalised approach creates compound benefits:

• Immediate Value: Teams start creating useful content from day one
• Higher Adoption: Tools feel intuitive because they match existing workflows
• Better Results: AI suggestions align with brand voice and business goals
• Continuous Improvement: System gets smarter with every interaction

What’s Next

This is just the foundation. In the coming days, we’ll dive deeper into the science behind our personalisation engine – including our persona builder that creates custom AI specialists for your specific use cases.

Your challenges are unique. Your AI should be too. Book a demo to see how.