Euryka Sparks is an automated workflow feature that uses an AI template for a specific task, like writing a blog post. It's designed to help you scale content production by generating structured first drafts quickly.
Threads are for conversational brainstorming and exploration. Sparks are for production; they use a structured, repeatable process to generate specific, formatted documents.
You select a brand to define the voice and a project for the specific context. The Spark uses both, ensuring the output is aligned with your brand's rules and the project's details.
While full custom Euryka Sparks creation is a feature for Studio and Enterprise plans, all users can tailor the output of any Spark by providing detailed inputs and editing the generated document.