Euryka Sparks is an automated workflow feature that uses an AI template for a specific task, like writing a blog post or creating a campaign brief. It's designed to help you scale content production by generating structured first drafts quickly.
While Euryka provides a wide gallery of pre-built Sparks, the creation of fully custom Sparks for your team's unique workflows is a feature available on our Studio and Enterprise plans.
When you use a Spark, you select a brand to define the voice and a project for the specific context. The Spark uses both, ensuring the output is aligned with your brand's rules and the project's details.
Threads are for conversational brainstorming and exploration. Sparks are for production; they use a structured, repeatable process with specific input fields to generate consistent, formatted documents ready for refinement.