The 3-Layer Brand-Voice Checklist (Steal It)

Brand-Voice Checklist Layer One:
Define Your Tone and Personality

Start by choosing 3–5 adjectives that capture your brand’s personality (e.g., bold, friendly, expert, playful). Run a quick exercise with your team: “If our brand were a person, how would they speak?” Write down sample phrases and test them against your real content. This layer sets the foundation for every message you send.

Brand-Voice Checklist Layer Two:
Do’s and Don’ts in Action

Turn your tone into action with clear do’s and don’ts. For example:

• Do: Use everyday language (“Let’s get started”)
• Don’t: Use jargon or buzzwords (“Leverage synergistic solutions”)

Show real examples from your website, emails, and social posts. Make it easy for everyone—writers, designers, and even AI tools—to spot what’s on-brand and what’s not.

Brand-Voice Checklist Layer Three:
Approval Workflow and Consistency Maintenance

Consistency isn’t a one-off project—it’s a process. Set up a simple approval workflow:

• Who reviews content for voice?
• What criteria do they use?
• How do you track feedback and revisions?
• Build in regular check-ins and quality control, so your brand voice stays sharp as your team and channels grow.

Ready to put this into action?

Download the full 3-layer brand-voice checklist as a PDF—perfect for sharing with your team or pinning to your next brief.

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