Think together. Ship faster. Governed by your brand.
Threads for persistent AI conversations, Personas for on-brand assistants, and Deep Research for multi-source insights — all connected to your Brand Hub.
Threads: The most powerful
AI chat you’ve ever used
30+ leading and reasoning models. Collaborative conversations with your team. Built-in tools, MCP servers, and file processing — all wired to your Brand Hub.
30+ models & reasoning
Every leading model, one Thread. Switch between Claude, GPT-4o, Gemini, DeepSeek, Mistral, Moonshot, Qwen, and thinking models mid-conversation to compare outputs instantly.
Wired to your brand
Every response is on-brand from the start. Brand Hub context, voice guidelines, and guardrails are injected automatically — whichever model you choose.
MCP server connections
Extend Threads to your own tools. Connect to remote MCP servers so the AI can query databases, pull live data from your stack, and trigger actions inside the systems your team already uses.
Shared with your team
One conversation, the whole team. Share threads so teammates can see the full history — prompts, files, outputs, and model switches — in a single timeline.
Rich file handling
Documents, spreadsheets, and more. Drop in PDFs, Excel files, URLs, and decks. Threads can even build PowerPoints and export them directly.
Built-in tools
A toolkit inside every Thread. Web search, code execution, image generation, and more — ready to use without leaving the conversation.
Persistent memory
Context that carries forward. Threads remember decisions, files, and prior outputs — pick up exactly where you left off.
Switch models & Personas mid-thread
Compare, iterate, and hand off. Change the LLM or invoke a Persona mid-conversation to see how different models and perspectives react to the same brief.
Thread history
Full audit trail. Every prompt, output, model switch, and file attachment — searchable and revisitable in a single timeline.
Personas: Your AI team
Custom assistants, subject-matter specialists, and instant handoffs inside Threads. Every Persona is more than a chatbot — it’s a brand-aware specialist.
Write in your style
Capture tone, knowledge, and preferences so every draft and reply reads on-brand — without re-explaining your voice each time.
Focus group testing
Model audience segments and pressure-test messaging before you launch. Get instant feedback from personas that think like your customers.
Extend your team
Fill expertise gaps instantly. Add analysts, writers, or strategists as AI personas — without adding headcount or waiting on hiring.
Agency workflows
One assistant per client. Isolated context and guardrails ensure nothing drifts between accounts — consistent quality at scale.
50+
Market Researcher
Customers, competitors, and market sizing.
Data Analyst
Turns metrics into stakeholder-ready narratives.
Brand Strategist
Positioning, messaging, and competitive differentiation.
SEO Specialist
Keywords, site structure, and search-friendly content.
Copywriter
Headlines, long-form, and campaign copy in your voice.
Social Media Manager
Platform-native captions, calendars, and community replies.
Content Strategist
Editorial calendars, pillar pages, and distribution plans.
Video Scriptwriter
Scripts for ads, explainers, and social video.
Email Marketing Specialist
Campaigns, automations, and subject-line testing.
Paid Media Buyer
Ad copy, audience targeting, and spend recommendations.
Growth Hacker
Experiment ideas, funnel optimisations, and rapid tests.
CRM Specialist
Segmentation, lifecycle flows, and retention playbooks.
UX Designer
User flows, wireframes, and usability improvements.
Brand Designer
Visual identity direction, mood boards, and style guides.
Project Coordinator
Timelines, owners, and deliverables on track.
Product Manager
Feature specs, PRDs, and go-to-market planning.
Plus dozens more across legal, HR, finance, engineering, and industry-specific domains.
New specialists added regularly — or create your own.
Bring Personas into every conversation
Invoke any Persona directly in Threads. Ask your Brand Strategist to review a brief, then switch to your Copywriter for headline options — all in the same thread.
Every response stays grounded in your brand context. Different perspectives, consistent voice.
See Threads in action
@mention to invoke
Type @persona to bring any specialist into
the conversation instantly.
Switch mid-thread
Swap to a different Persona or model mid-conversation to compare perspectives and outputs.
Brand context preserved
Every Persona response stays grounded in your Brand Hub — consistent voice, every time.
Hours of research. Minutes of work.
Run multi-source research from a single prompt. Euryka synthesises across the web, cites its sources, and grounds every report in your brand context — ready to share with your team.
Start with Essentials
Competitor analysis
“Analyse our three closest competitors' social strategies over the last 6 months. Include content types, posting frequency, engagement rates, and gaps we can exploit.”
Market research
“Research the UK sustainable fashion market for 25–35 year olds. Include market size, growth trends, key players, and opportunities for a new D2C brand.”
Content strategy
“What are the top performing content topics and formats in B2B SaaS marketing for 2026? Include LinkedIn metrics, emerging themes, and gaps.”
Collaborate with confidence.
Threads, Personas, and Deep Research — one platform, your brand at the centre.
See pricing · Brand Hub included on every plan