Creating Your First Brand

A Brand in Euryka is a top-level container that keeps your identity, projects, and AI output organised. Once a brand exists, you can scope any thread, imagination, document, or voiceover to it so that AI always knows the context it's working in.

Creating a brand

1. Go to Brand Hub in the sidebar.
2. Click Create Brand.
3. Walk through the brand setup flow:
   • Brand name — the customer-facing name of the brand
   • Visual identity — upload a logo, choose brand colours
   • Brand voice and guidelines — describe the brand's tone of voice, key messages, and any guidelines the AI should follow
4. Click Create to save the brand.

Your new brand appears in the All Brands section of Brand Hub.

Pinning a brand

To pin a brand to the top of Brand Hub:

1. Hover over the brand card.
2. Click the pin icon.

Pinned brands appear in the Pinned Brands section for quick access.

Editing an existing brand

1. Open the brand in Brand Hub.
2. Click the Edit or settings icon on the brand.
3. Update the name, logo, colours, or guidelines.
4. Save your changes.

Deleting a brand

Deleting a brand removes it from Brand Hub. Any projects, threads, imaginations, documents, or voiceovers that were scoped to it are not deleted — they move to Other Projects or remain accessible from their respective feature pages.

Brand limits by plan

If you've reached your plan's brand limit, you'll see an upgrade prompt when you try to create a new one.

Related articles

• Creating a project
• Brand Hub overview
• Subscription Plans